For over two and a half decades Dr. Betty™ has been transforming business, culture, and people, making her an award-winning business turnaround expert. She blends academic models with her own experience, strategic intellect and humanitarian endeavors to impact change. Her entrepreneurial and corporate experience has given her a unique universal understanding of various industries and businesses within the U.S. and international markets.
As a C-level executive for Fortune 500 national and regional banks, she has affected business turnarounds, with her most recent, a $6 Billion-dollar turnaround, achieving pre-tax profit YOY increase from 3% to 37.5% in a four-year period, with significant improvements in key financial metrics (ROA, ROE, Efficiency Ratio, top line revenue growth, expense management, risk, audits, and compliance). Under Dr. Betty™ ‘s leadership, California Bank & Trust --- a Division of Zions Bancorporation --- was named the “Best Bank in Orange County,” six consecutive years, as voted by readers of The Orange County Register; a bank few knew about prior to her arrival.
Author of International Best-Selling book: #Values: The Secret to Top-Level Performance in Business & Life, Dr. Betty™’s work has been featured in international, national and local English and Spanish media – television, radio and print. Endorsed by The Vatican as “a book every reader in the world must read,” and the Forward by the Pentagon, her book #Values was named among the Top 60 Best Business & Leadership Books Written by Women in Inc. Magazine.
A native of Bogotá, Colombia and a mother of three, she and Mr. Uribe reside in Southern California.